We’re a team of three experts from different fields who came together with one shared realization: most Americans simply don’t have a plan.
Each of us witnessed this truth from a different angle — whether in finance, life coaching, or healthcare guidance — and we knew something had to change. We saw too many people feeling overwhelmed, unsure where to start, or putting off critical decisions about their future.
That’s why we created this program. Our goal is simple: to make planning approachable.
We believe that with the right support, the right tools, and a bit of encouragement, anyone can take the first step toward creating a plan they feel good about. Whether it’s retirement, healthcare, or just figuring out what comes next, we’re here to guide the way.
We’re not about fear tactics or confusing jargon. We’re about real conversations, real strategies, and real impact.
Let’s make planning less stressful — and a whole lot more empowering.
Meet our Founders
Jessica Cunningham - Natural Connector
Jessica has embraced multiple interests and her professional journeys span financial services, fundraising, and estate planning. She’s an avid and powerful connector and can help you build out your “live your archetype” team. Her specialty is to educate and assist you with protecting your health and wealth using disability, life and long-term care insurance options!
Jessica is a J.D., and an Independent Life and Health Insurance Broker with Rockstar Asset Management
Judith Naegely - Care Giver
Judith has a knack for building things —businesses, financial futures, and better lives. She started (and sold!) two companies, including a home health agency that helped people thrive. Now, she’s bringing that same passion to financial advising, working with a seasoned team of experts. Her goal? To understand where you are, where you want to go, and help you build the wealth to make it happen — because your dream life shouldn’t just be a dream.
Judith holds several business degrees from the University of North Florida, where she played Division I NCAA Women’s Soccer. She holds the Series 7 and 66 registrations from the Financial Industry Regulation Authority (FINRA) along with life, health, and disabilities insurance licenses. She enjoys being active, playing pickleball, soccer, traveling, and adventures with her husband and their two sons.
Judith is a Fiduciary Financial Advisor with Marathon Wealth & Protection Strategies
Sanjay Das - Fitness Aficionado
Sanjay is a 10 year veteran in the senior living world (after 22 years in software), assisting families care for their loved ones or finding a better living solution for them. His focus is to help you figure out how you want to live your lives, especially after retirement so that you know the costs to plan for.
Sanjay is Agency CEO & Senior Living Strategist at Always Best Care Senior Services